Q Read the Borden article and comment on Old Spice’s social media plan. What exactly is online influence and how does the brand team decide on engagement?
In today’s tremendous competitive business industry, it is really needed to follow the online influence in order to continue a great business operation in a proper manner. Most of the companies prefer to give advertisements and campaign in various social media platform, such as Facebook, Instagram, Twitter, and YouTube in order to attract the consumers across the world. Same thing has happened with the online campaign of Old spice. Old Spice has involved the online influence for tracking and knowing the exact consumer behavior and preferences (Borden 2018).
